Social Media Trends 2023
In the world of social media, it’s crucial to stay up to date! Which apps will thrive? What content formats are popular? What are the best practices for copy and creative? As a social media and influencer marketing agency, these are all elements that we have to constantly adapt to.
If you’re wondering how to stay relevant on social, here are The 11 Most Important Social Media Trends for 2023 from Hootsuite.
1 . TikTok will take over the world: known for its innovation and constant new features, TikTok is on a quest to become the all-in-one app, including social media, messages, payment, and more.
2. The only new app that will matter will be BeReal: skewing towards young, female audiences, this unfiltered, uncurated content is a fun place to be.
3. You will still have to make Reels: All Instagram videos are Reels now and they are heavily prioritized by the recommendation algorithm.
4. Clubhouse will die and social audio will get more niche: As bigger networks, like Twitter, make copycat features of “social audio”, Clubhouse is not everyone’s first choice.
5. LinkedIn will be about much more than jobs: the “professional” platform is seeing more and more personal content.
6. Gen Z will redefine UGC: Originally defines as “content created by regular people”, Gen Z understands UGC as paid content produced by freelance marketers or micro-infleuncers.
7. Social SEO will replace hashtags: Keyword-optimized captions are showing increased reach an engagement compared to hashtags.
8. Closed captioning will be the default on social video: Viewers are more likely to watch videos with captions as they continue to watch on silent in public places.
9. Social commerce will continue to grow, despite confusing signals from networks: Straying away from live shopping and the “Shop Tab”, social commerce revenue is now tied directly to paid ads.
10. You will have to tell your millennial coworkers to stop using GIFs: mostly used by “boomers”, GIFs are not cool anymore.
11. More billionaires will buy more social networks: As a powerful force in society and business, billionaires will likely continue to buy and create social networks.
We’re excited to see which of these trends will stick this year and what new and emerging trends are to come!
