Happy 2nd Birthday Mother’s Day Initiative

Our Work
Written By Guest User

Alongside our client, Happy 2nd Birthday, we developed a Mother's Day Initiative to celebrate and commemorate all forms of motherhood. We wanted to go deeper than a generic Mother's Day post, by highlighting the nuances of motherhood and how there is no one way to be a mother.

The focus was to create dynamic content on Facebook and Instagram including illustrations, GIFs, and text, to drive real, honest conversations about motherhood and the experiences around it.

 
 

For this initiative, we also developed and boosted promotion code posts to increase reach and drive product sales.

Guest User
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