Happy 2nd Birthday Mother’s Day Initiative

Alongside our client, Happy 2nd Birthday, we developed a Mother's Day Initiative to celebrate and commemorate all forms of motherhood. We wanted to go deeper than a generic Mother's Day post, by highlighting the nuances of motherhood and how there is no one way to be a mother.

The focus was to create dynamic content on Facebook and Instagram including illustrations, GIFs, and text, to drive real, honest conversations about motherhood and the experiences around it.

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For this initiative, we also developed and boosted promotion code posts to increase reach and drive product sales.