Imaginary Authors Launches Fox In The Flowerbed Body Oil
As an extension of the highly popular Fox In The Flowerbed fragrance, Imaginary Authors have introduced a Body Oil. We had the pleasure of launching the product on social media through a series of custom posts and a user contest. Launching a product with a contest or giveaway increases reach, engages your target audience, and raises brand awareness.
We launched the newest product, The Fox In The Flowerbed Body Oil with the prompt: "Tell us if you starred in your own fairy tale, what would the title of your story be?" and the community loved sharing their own titles. So much so that we repurposed some of the entries into a Reel to show Imaginary Authors appreciation for their creativity!
Results
The contest generated organic reach of 11,920 people with 182 contest entries and 245 new followers. Meanwhile, the Reel received 5,5517 plays. No paid promotion was done.