Happy 2nd Birthday Skincare Turns One
April 14th marks the anniversary of Happy 2nd Birthday’s launch!
Happy 2nd Birthday is a vegan, cruelty-free, dermatologist-approved skincare brand by Jae Ro and Juliana Brewer, a brother-sister team from California. Inspired by their father’s journey to finding safe skincare during cancer treatments, they focus on providing gentle, effective products for extremely sensitive skin.
For Happy 2nd Birthday, TryMus oversees Social Media Management on their Instagram, Facebook, and Pinterest channels. With our client, we have built a narrative around skincare that is safe for all skin types and all stages of life—from nursing mothers to cancer patients, and everyone else too. We develop content that supports self-care and wellness as a lifestyle.
An essential component of our work with Happy 2nd Birthday is Influencer Management. TryMus leads all influencer partnerships including discovery and vetting processes, and ongoing talent and account management. By encouraging user-generated content and fostering strong relationships with relevant influencers, our work has led to increased brand awareness, brand trust, followers, and conversions for our client.
Congratulations, Happy 2nd Birthday! We are celebrating you.
