NetInfluencer on Marta Tryshak

Marta Tryshak, managing partner of TryMus Group, took some time to talk with NetInfluencer about embracing social responsibility within the social media world.

There are many negative aspects to social media, which is why Marta’s approach to working in the space is to focus on strategic narratives and social responsibility.

“People want real. I think for a couple of years we wanted a beautifully curated, ideal world, but I think after what we’ve gone through and what we’re going through… people are beyond the fluff, people want substance now.”

Marta also discussed the importance of patience when brands are building relationships with influencers. At TryMus, we believe in creating long-lasting, meaningful relationships with the influencers we work with, rather than one-off campaigns.

NetInfluencer provides news and insights into the ever growing influencer economy. They also interview startups, influencers, and brands on their experiences with influencer marketing.

Thank you, NetInfluencer, for this great feature! Be sure to read the rest of the article here.