Happy 2nd Birthday x National Breast Cancer Foundation: Buy One, Give One Initiative

With the launch of Happy 2nd Birthday’s Vegan Lip Butter Balm, they have partnered with the National Breast Cancer Foundation (NBCF) for a Buy One, Give One initiative. For every Vegan Lip Butter Balm purchased, Happy 2nd Birthday will donate one to NBCF to support those facing breast cancer.

Radiation dermatitis (or dry, red, irritated skin) is a very common side effect for cancer patients who undergo radiation therapy. That’s why Happy 2nd Birthday is gifting this cancer-safe lip balm! This form of self care will keep them hydrated, soothed, and feeling good.

To share this charity initiative with the community, TryMus reached out to new and ongoing influencers with custom email graphics. We detailed the initiative, asked them to try the product, and encouraged them to share a story that we created on social media.

To highlight the initiative on Happy 2nd Birthday’s Instagram and Facebook channels, we developed 1 in-feed post and a set of stories to drive awareness and conversions. We then boosted each post to increase target audience reach and engagement.