New Client: No Closet App

Welcome to the TryMus Group family, No Closet App!

Our newest client, No Closet, is a fashion marketplace app where users can sell, rent, and buy unique items. Their mission is to redefine the ownership model and disrupt the fashion industry.

Currently, the fashion industry is one of the leading polluters in the world due to its high volumes of wastewater, landfill waste, and greenhouse gas emissions. To counter this, No Closet offers a sustainable, affordable, and accessible rental and shopping experience that elevates every aspect of fashion and retail culture.

“Why buy a bold statement piece or high end item for full price? JUST RENT IT AND RETURN IT!”

With their target audience being Millennials and Gen Z, and having a strong emphasis on customer relationships, TryMus has developed No Closet’s social strategy with a bold, approachable, and honest narrative using bright colours, clean visuals, and energetic photography. Our content aims to educate consumers on the fashion industry, highlight the benefits of renting and reselling, and feature local content creators.

We are thrilled to be launching No Closet’s social media channels!