Imaginary Authors, In Love With Everything Launch
For the launch of our client’s latest perfume, In Love With Everything, Imaginary Authors went on a tour across the US and Canada to debut their new scent and connect with the fragrance community. TryMus was responsible for this initiative’s social media and influencer marketing strategy, including:
Influencer initiative: discovering influencers for the launch on social and for in-person events, reach outs and coordination, re-sharing their creative content
Teaser posts: creating videos and static image graphics to generate excitement
Launch posts: creating videos and static image graphics to announce the new fragrance
Facilitating a contest: to encourage shares, reach, and positive sentiment about the new fragrance
Creating Stories: to tease and launch the fragrance, as well as share the custom playlist for In Love With Everything
Community Management: to keep followers engaged and excited about the launch
Additionally, our Managing Partner, Marta, went to Etiket Boutique in Montréal to attend one of the tour dates. At the event, she caught up with Imaginary Authors’ founder and perfumer, Josh Meyer. Check out our reel featuring her visit!
