TryMus’ Social Media Tips: Content Planning and Copywriting

Before creative content is made, you have to plan it out! Lauren, our Social Media and Content Manager, shares her tips on content planning and copywriting.

1. Plan content in advance! We plan our calendar at least 2 weeks in advance. This gives time to edit and lets us adapt to trends and changes if needed.

2. Get access to high quality client photos and/or videos. This is great content to curate for socials. 

3. Use a social media management platform to visualize your social feeds and plan your publishing dates. We use Planable!

4. Double check your copy and let someone else proof it. Be sure to catch any mistakes before publishing.

5. Use a project management platform, like Asana, to delegate tasks and keep your team in the loop.

Need help with content planning for your brand? Get in touch!