Paid Influencer Campaign: In Love With Everything by Imaginary Authors
It's no secret that influencers are one of the main ways for brands to effectively reach new audiences. In a study by Matter Communications, 81% of consumers had purchased a product after seeing it on an influencer, friend, or family member's social media account.
That's why when our client, Imaginary Authors, launched their new fragrance, In Love With Everything, we knew influencers would be a key component in successfully increasing reach and brand awareness.
Jana Rose for Imaginary Authors scent, In Love With Everything
How We Do It
At TryMus Group, our discovery, vetting, and outreach processes ensure that we find influencers that are the perfect fit for your product and brand. For Imaginary Authors, this means finding influencers whose audience are similar to our client's target audience.
Another important factor is to make your collaboration as authentic as possible. We do this by collaborating with influencers that would love the brand if they had discovered it on their own. Influencers build more trust with their audiences by promoting products they actually love, which overall increases authenticity.
When we send influencers the campaign brief, we always allow them to exercise their creative freedom, so we do not include scripts for them to follow. This is because they know what type of messaging their audience will interact with best. Additionally, sending a script may lead to the content seeming inauthentic, as it would feel more like a commercial than a genuine recommendation.
Whether you work with TryMus Group on influencer management as a brand or as an influencer, you'll be creating meaningful relationships and getting high-quality, authentic content.
Custom Art by Shayla Bond for In Love With Everything by Imaginary Authors
Behind the Scenes of This Activation
Since the scent’s story takes place in 80s Miami, we targeted influencers from that area, as well as ones with a 1980’s aesthetic. In addition to traditional influencers, we also searched to collaborate with an artist who could create an original on-brand visual to accompany the existing fragrance creative.
In total, we reached out to 12 influencers that we thought would be a perfect fit for In Love With Everything, and selected 3 influencers to be a part of the campaign.
We sent a summary of information and background on the fragrance, and the influencers were able to create the content that they felt would be best for their brand. When collaborating with creatives, we want to let their ideas shine!
Our influencers sent us pitches and storyboards for approval, which allowed them to let their creativity flow, while we ensured that there was campaign cohesiveness.
Campaign in Numbers
Plays: 86,077
Likes: 3,999
Comments: 99
Sends: 84
Saves: 236
*on June 29, 2023
Check out the work that these talented creators did!
Jordan @cantbuyme80s_
Jordan (@cantbuyme80s_) is an Instagram and TikTok influencer who lives her life like she’s in the 80s. With the fragrance narrative being so heavily rooted in the 1980s we knew Jordan would a great collaborator on this campaign.
Jordan’s concept behind her content was getting ready for prom in the 80s. Jordan's creativity gave a youthful and lighthearted spin to this fragrance.
Jana @janarose.co
Jana (@janarose.co) is a content creator, who makes beautifully edited Reels, and creates fun lifestyle photos. As a Miami native creating visually beautiful and bright content, we thought she would be perfect for this activation.
Jana brought this fragrance to life by creating original imagery and video of her and her friends around Miami engaging with the fragrance, which is exactly the story that inspired the perfume.
Shayla @bushclass
Artist, Shayla Bond (@bushclass), shares her fun illustrations with her following on Instagram. We loved the idea of creating a visual experience of the perfume for our audience, so we engaged with Shayla to create a custom brand illustration.
If you want to activate influencers to leverage your next product launch, TryMus Group can help you partner with trusted creators who have authority in your brand sector, while employing the latest trends into your social strategy.
TryMus Group is a Toronto-based social media marketing agency that specializes in social media and influencer marketing, building narrative-driven brands through strong storytelling and compelling content. Led by experienced social media experts, TryMus Group can help strengthen your brand identity and fulfill your unique business goals.