10 Best Social Media Marketing Books
Looking for an extra spark of passion and excitement? Sometimes a new book is all you need!
We're sharing a list of our favourite social media marketing reads that are perfect for gaining new insights into content planning, channel growth, social media strategies, and digital marketing. Be sure to add these to your TBR!
1. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
This book covers:
How to bring a human touch to engage customers
New features and emerging platforms
Building smarter paid-strategy plans
2. Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
This book covers:
How to use storytelling to evoke emotion
Strengthening brand engagement
Why AI and automation can’t do it all
3. Digital Marketing Growth Hacks by Jamie Turner
This book covers:
Growing your digital business
Leveraging the psychology of human interaction
Top tricks for social media channels
4. Digital Trust: Social Media Strategies to Increase Trust and Engage Customers by Barry Connelly
This book covers:
Reinforcing customer trust through social
Enabling transparency and consumer empowerment
Engaging communities to influence brand reputation
5. Contagious: Why Things Catch On by Jonah Berger
This book covers:
Why information goes viral
How social influences consumer decisions
Designing shareable content
6. One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane
This book covers:
Growing digital audiences and engagement
Creating unique, valuable content
Building brands through multiple platforms
7. Social Media Marketing: A Strategic Approach by Melissa Barker, Donald I. Barker, et al
This book covers:
A brief history of social media marketing
Maintaining a strong personal brand
Integrating other elements of digital marketing into your strategy
8. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
This book covers:
Creating a compelling presence on social media
Integrating blogging with social media
Optimizing your profiles
9. The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
This book covers:
Sharing messages in an authentic way
Budgeting for partnerships
Developing a unique brand voice
10. This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
This book covers:
How to gain your audience’s trust
Creating opportunities for your customers
Leveraging empathy and connection
We hope this list helps you learn something new about social media marketing. However, we know that sometimes things are easier 'read' than done. Social media trends and algorithms are always changing, so it's essential to constantly evolve your strategies to find what works best for your brand. This is where we come in! If you want to build your brand's success on social, we'd love to work together. And be sure to follow us to stay up-to-date in this ever-changing industry!
TryMus Group is a Toronto-based social media marketing agency that specializes in social media and influencer marketing, building narrative-driven brands through strong storytelling and compelling content. Led by experienced social media experts, TryMus Group can help strengthen your brand identity and fulfill your unique business goals.
