We Answer 5 Common Social Media Marketing Questions
1. Which social media platform should I use for my business?
You may think the more platforms you're on, the better, but that's not true!
Instead, it's best to strategically focus on a couple platforms that align with your social media strategy. This will vary for every business. There are many factors that can go into deciding which social media channels to use, such as: your goals, where your audience is, and what's popular in your industry. At TryMus Group, we can help you decide what's best for your business.
2. How often should I post on social media?
The frequency of your social media posts depends on factors like the platform and your audience's behaviour.
As a general rule, you should post around 2-3 times a week, but of course, this can change based on what your strategy is. It's also helpful to adjust your frequency according to your engagement rates.
3. What’s the best time to post on social media?
The best time to post on social media, again, depends on several factors. While your choice of platform and industry both matter, your audience's activity plays a huge role as well.
It's best to find times when your audience is most active and to analyze your post performance in order to gain valuable insight. These factors are unique to your business. Don't worry if this sounds like a lot of work; we can help you analyze what works and what doesn't.
4. How do I build a strong social media community?
The key to a strong, active social media community involves consistent engagement with your audience, responding to comments and messages, and interacting with relevant hashtags.
You can also use tactics like influencer marketing to increase reach to new communities and build relationships! Our comprehensive influencer marketing and community management services are sure to grow your brand’s social community and establish strong, emotional connections with individuals.
5. What are the benefits of social media marketing for my business?
Social media has changed the way businesses and consumers communicate for the better. It's a great place to be openly available to your customers and clients, develop meaningful relationships, and help guide them through the sales funnel. Here are some benefits of using social media marketing for your business:
Increased awareness and exposure
Target specific audiences based on demographics
More direct customer service opportunities
Build customer loyalty and retention
Increased sales and conversions
So there you have it, 5 common social media marketing questions, answered! If you're feeling like you need to launch or even revamp your social media strategy, get in touch with TryMus Group. We offer a suite of services including brand identity, content development, social media management, community management, influencer outreach, social media performance, and more.
TryMus Group is a Toronto-based social media marketing agency that specializes in social media and influencer marketing, building narrative-driven brands through strong storytelling and compelling content. Led by experienced social media experts, TryMus Group can help strengthen your brand identity and fulfill your unique business goals.