6 Brand-Influencer Trends to Watch in 2023

Trends in social media marketing are always on the rise and it's crucial to stay on top of them if you want to stay relevant! Recently, AdAge held their Creator Summit, where creators and marketers came together to discuss strategy, new trends, and ways to strengthen brand-influencer relationships.

Here are the 6 brand-influencer trends to watch, and what we are doing to achieve them:

1. Authenticity is key

Authenticity is and should always be on trend! When creators read off of scripts written by brands, audiences can always tell, which damages their credibility.

When we work with creators at TryMus Group, we never give them a script. We value their creativity and the authentic relationships they have established with their audience. Where necessary, we may request them to cover key points, but they won't ever be reading off a script.

2. Diversify Your Social Channels

There might be one channel that performs best for your brand but it's important not to rely solely on that channel. You should be able to strategically pivot at all times. (Especially with the U.S government's potential ban on TikTok!)

At TryMus Group, we specialize in various social media channels including Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest, so we can help you optimize a unique strategy across all platforms.

3. The Impact of Artificial Intelligence

Generative AI has the potential to bring about hyper-productive creators, but it can also put a strain on those who are expected to scale up their work. Because of this, brands need to be careful not to demand too much from them, despite being able to leverage AI. We always like to think about quality over quantity.

4. Not the Metaverse

Let's be honest, the Metaverse isn't a hot trend anymore. Brands still want immersive digital experiences and it's great to incorporate creators into them―just not within the Metaverse itself.

5. Creator Diversity and Inclusivity

Promoting inclusivity and diversity with creators is growing increasingly important with audiences, so you need to keep this in mind to build brand affinity.

At TryMus Group, we're always on the lookout for diverse partnerships that will enhance your brand's message. Creating and fostering an inclusive space is one of our core values.

6. Giving Creative Freedom

To follow suit with the first trend of authenticity, content creators are expressing their desire for more creative freedom over their content.

At TryMus Group, we always allow creators to exercise their creative freedom because we know that their ideas are what will resonate best with their audiences. The creators you work with are experts in their niche, so it's beneficial to trust them and not hinder their creativity.

Follow us to stay up to date on the latest social trends! And if you need influencer marketing services, TryMus Group can help you partner with trusted creators who have authority in your brand sector, while employing the latest trends into your social strategy.

TryMus Group is a Toronto-based social media marketing agency that specializes in social media and influencer marketing, building narrative-driven brands through strong storytelling and compelling content. Led by experienced social media experts, TryMus Group can help strengthen your brand identity and fulfill your unique business goals.