TikTok Creative Codes for Video Ads

Are you still waiting to have your viral moment on TikTok? Despite all the controversy on the legal side of things, there are no signs of the app's popularity slowing down.

That means that (for now at least), TikTok remains to be a key part of your social media strategy!

TikTok released the best practices for video ads, also known as "Creative Codes":

TikTok First

• Make videos using TikTok specific features, like Green Screen, filters, or text overlays

• Connect with TikTok influencers, who know the app best, and can create optimized TikTok UGC videos for your company

Trends

• Check out what is currently hot on TikTok for inspiration for your next video

• Trends are useful, because you can plug in your brand to a pre-existing story template that users have already shown that they love!

Production

• Make sure your videos are shot vertically, use high-quality footage, and make sure that all elements are in the UX "Safe Zone" (i.e., not going to be covered by the area where the caption is)

• Always create new content for your ads. Don't just continue using the same visuals

Structure

• The recommended story structure for TikTok videos is:

• Hook: With short attention spans, you're going to want to make sure that the first 6 seconds of your video are engaging! Use surprise, suspense, or emotion

  1. Body: Make sure your branding is evident in the body. Show your product in use here

  2. Close: End with a call to action that will make the viewer want to support your brand

Stimulation

• Use editing techniques to keep the attention of people scrolling

• Music, transitions, text overlays, and branding are some elements that will make your video a must watch

• Fast scene changes are another editing technique that will hook the attention of viewers

Sound

• 88% of TikTok users say that sound "is vital to the TikTok experience"

• Use voiceovers, sounds, or trending music, and audiences will be sure to turn up the sound on your ad!

• TikTok even has a Commercial Music Library that has the best music, all free to use, and clear of any copyright

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While this list from TikTok is helpful, it might seem pretty overwhelming. That's where we can come in. At TryMus Group, we create videos that will make you stand out on social media. We'd love to work with you!

TryMus Group is a Toronto-based social media marketing agency that specializes in social media and influencer marketing, building narrative-driven brands through strong storytelling and compelling content. Led by experienced social media experts, TryMus Group can help strengthen your brand identity and fulfill your unique business goals.